adventurestandard.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : adventurestandard.com/

Character length : 22

Title

Adventure Standard – More Than Just The Standard

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://adventurestandard.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Adventure Standard – More Than Just The Standard

Character length : 54

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	3	4	1	16	2

Heading structure in the source code

<H1> Turning Action Into Adventure
<H5> Bold Adventures
<H5> Bold Adventures
<H5> Stories
<H5> Stories
<H5> Inspiration
<H6> What We Do
<H2> It is not a hobby, it’s a lifestyle.
<H5> Story Telling
<H5> Adventure
<H5> Goal Setting
<H5> Dreams
<H5> Women of Tech
<H5> Laughs + Smiles
<H5> Leann Pickard
<H6> About Us
<H2> We are a bunch of bold mothers, workers, hard-core thrill seekers that bring it! We are women.
<H2> Thoughts from our new friends:
<H5> Erika Allen
<H5> Jerico Bradley
<H5> Jessica Smith
<H5> Follow Us
<H3> About Us
<H3> From Twitter
<H3> Instagram Feed
<H3> Recent Work
<H4> Shopping Cart

Word cloud

adventure14
women13
stories9
new6
standard6
dreams5
career5
something4
life4
empower4
bold3
need3
story3
mothers3
bring3
learn3
friends3
adventures3
help3
into3
part3
check3
account3
like3
thank3
hope2
dream2
hard2
change2
every2
back2
home2
being2
tech2
working2
world2
code2
design2
terrific2
job2
behind2
purpose2
celebrate2
musicians…why2
join2
together2
sharing2
inspire2
elevate2
lead2
amazing2
follow2
https2
get2
designer2
group2
courage2
gain2
bloggers2
revolutionize2

Keyword matrix

word	title	descriptions	heading
adventure
women
stories
new
standard
dreams

Two Word cloud

let us help3
business owners2
bloggers or musicians…why2
are hard2
into each2
out our2

Three Word cloud

let us help you3
connects you to new2
dreams and passion back2
simply helps you2
each and every one2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 17 images on this web page.

Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.00

Flesch Reading Ease

77.90

Coleman Liau Index

10.50

Automated Readability Index (ARI)

2.90

Dale–Chall Readability

8.30

SMOG Index

8.20

Spache Readibility

5.00

Number of letters

21245

Number of words

4741

Number of sentences

727

Average words per sentences

Number of syllables

6854

Syllables in words

6525

Average syllables in words

1.45

Number of words in first three syllables

552

Percentage of word / syllables

11.64

Words not in Dale-Chall easy-word list

2396

Words not in Spache easy-word list

462

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.4 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://adventurestandard.com/.. /jquery.js?ver=1.12.4
https://adventurestandard.com/.. /jquery-migrate.min.js?ver=1.4.1

List of render blocking css files

https://fonts.googleapis.com/css?family=Lato:300,700
https://fonts.googleapis.com/css?family=Nixie+One
https://fonts.googleapis.com/css?family=Libre+Baskerville:400italic
https://adventurestandard.com/.. /bootstrap.min.css?ver=3.3.5
https://adventurestandard.com/.. /font-awesome.min.css?ver=4.7.0
https://adventurestandard.com/.. /magnificpopup.min.css?ver=0.9.3
https://adventurestandard.com/.. /owl.carousel.min.css?ver=2.2.1
https://adventurestandard.com/.. /grid-extended.min.css?ver=2.6.13
https://adventurestandard.com/.. /themeblvd.min.css?ver=2.6.13
https://adventurestandard.com/.. /woocommerce.min.css?ver=2.6.13
https://adventurestandard.com/.. /theme.min.css?ver=1.0.16
https://adventurestandard.com/.. /style.css?ver=1.0.16

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

https://adventurestandard.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
https://adventurestandard.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
https://adventurestandard.com/wp-content/plugins/e-newsletter/email-newsletter-files/js/widget_script.js?ver=4
https://adventurestandard.com/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=3.0.4
https://adventurestandard.com/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
https://adventurestandard.com/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js?ver=2.1.4
https://adventurestandard.com/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=3.0.4
https://adventurestandard.com/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=3.0.4
https://adventurestandard.com/wp-content/plugins/woocommerce/assets/js/flexslider/jquery.flexslider.min.js?ver=2.6.1
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/plugins/owl-carousel/owl.carousel.min.js?ver=2.0.0-beta.2.4
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/plugins/bootstrap/js/bootstrap.min.js?ver=3.3.5
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/js/magnificpopup.min.js?ver=0.9.3
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/js/hoverintent.min.js?ver=r7
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/js/superfish.min.js?ver=1.7.4
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/js/easypiechart.min.js?ver=2.1.5
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/js/isotope.min.js?ver=2.0.1
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/js/themeblvd.min.js?ver=2.6.3
https://adventurestandard.com/wp-content/themes/gnar/assets/js/theme.min.js?ver=1.0.6
https://adventurestandard.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/frontend/../js/wdi_instagram.js?ver=1.1.27
https://adventurestandard.com/wp-includes/js/underscore.min.js?ver=1.8.3
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/frontend/../js/wdi_frontend.js?ver=1.1.27
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/frontend/../js/wdi_responsive.js?ver=1.1.27
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/js/gallerybox/jquery.mobile.js?ver=1.1.27
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/js/gallerybox/jquery.mCustomScrollbar.concat.min.js?ver=1.1.27
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/js/gallerybox/jquery.fullscreen-0.4.1.js?ver=1.1.27
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/js/gallerybox/wdi_gallery_box.js?ver=1.1.27

File size of all javascript files combined

671.68KB

Javascript minifying

You can save 718B (22% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

https://adventurestandard.com/wp-content/themes/gnar/framework/assets/plugins/bootstrap/css/bootstrap.min.css?ver=3.3.5
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/plugins/fontawesome/css/font-awesome.min.css?ver=4.6.0
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/css/magnificpopup.min.css?ver=0.9.3
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/plugins/owl-carousel/owl.carousel.min.css?ver=2.0.0-beta.2.4
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/css/grid-extended.min.css?ver=2.6.3
https://adventurestandard.com/wp-content/themes/gnar/framework/assets/css/themeblvd.min.css?ver=2.6.3
https://adventurestandard.com/wp-content/themes/gnar/framework/compat/woocommerce/woocommerce.min.css?ver=2.6.3
https://adventurestandard.com/wp-content/themes/gnar/assets/css/theme.min.css?ver=1.0.6
https://adventurestandard.com/wp-content/themes/gnar/style.css?ver=1.0.6
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/css/gallerybox/jquery.mCustomScrollbar.css?ver=1.1.27
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/frontend/../css/wdi_frontend.css?ver=1.1.27
https://adventurestandard.com/wp-content/plugins/wd-instagram-feed/frontend/../css/font-awesome/css/font-awesome.css?ver=1.1.27

File size of all css files combined

494.11KB

CSS minifying

You can save 272B (93% compression) on the analysed URL by minifying the CSS files.

By minifying https://adventurestandard.com/.. /style.css?ver=1.0.16 you can save 272B (93% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

82.46KB

Gzip compression

Error! By using Gzip you can save 492B (59% compression) on your site.

By compressing https://adventurestandard.com/?wc-ajax=get_refreshed_fragments you can save 492B (59% compression rate)
By compressing https://adventurestandard.com/.. /cart.svg you can save 325B (39% compression rate)
By compressing https://adventurestandard.com/.. /search-101010.svg you can save 289B (36% compression rate)
By compressing https://adventurestandard.com/.. /chev-up.svg you can save 289B (40% compression rate)
By compressing https://adventurestandard.com/.. /close-101010.svg you can save 254B (37% compression rate)
By compressing https://adventurestandard.com/.. /play.svg you can save 173B (29% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://adventurestandard.com/.. /cart.svg	Expiry time is not specified
https://adventurestandard.com/.. /play.svg	Expiry time is not specified
https://adventurestandard.com/.. /search-101010.svg	Expiry time is not specified
https://adventurestandard.com/.. /chev-up.svg	Expiry time is not specified
https://adventurestandard.com/.. /close-101010.svg	Expiry time is not specified
https://s3-us-west-2.amazonaws.com/.. /facts-bg.jpg	Expiry time is not specified
https://s3-us-west-2.amazonaws.com/.. /follow-bg.jpg	Expiry time is not specified
https://s3-us-west-2.amazonaws.com/.. /quote-bg.jpg	Expiry time is not specified
https://s3-us-west-2.amazonaws.com/.. /testimonials-bg.jpg	Expiry time is not specified
https://s3-us-west-2.amazonaws.com/themeblvd-gnar/home/person-1.jpg	Expiry time is not specified
https://s3-us-west-2.amazonaws.com/themeblvd-gnar/home/person-3.jpg	Expiry time is not specified

Speed test – Images

File size of all images combined

4.87MB

Image optimisation

You can save 3.7MB (98% compression) by optimising the images below:

By lossless compressing the https://adventurestandard.com/.. /andrew-ly-152166.jpg you can save 3.7MB (99%) data.
By lossless compressing the https://adventurestandard.com/.. /signature.png you can save 29KB (85%) data.
By lossless compressing the https://adventurestandard.com/.. /ajax_loader.png you can save 3.1KB (54%) data.
By lossless compressing the https://adventurestandard.com/.. /side-nav-list-outer-cccccc.png you can save 950B (90%) data.
By lossless compressing the https://adventurestandard.com/.. /side-nav-list-ltr-cccccc.png you can save 854B (78%) data.
By lossless compressing the https://adventurestandard.com/wp-content/uploads/2017/03/logo_2x.png you can save 621B (11%) data.

Links

We found a total of 35 different links.
Internal links: 20
External links: 15

External links:

Link text (anchor)	Link strength
http://facebook.com/adventurestandard
https://twitter.com/actionwomenco
https://www.linkedin.com/company/adventure-standard
https://www.instagram.com/adventurestandard
https://www.periscope.tv/actionwomenco
Play Video
https://www.facebook.com/adventurestandard
#WILD
https://t.co/LgCQDz3tbl
https://t.co/KUAjI7N576
April 20, 2017
@Rose_Mis
#morethanstandard
March 28, 2017
https://www.youtube.com/watch?v=2Tx3wm8mN6g

Internal links:

Link text (anchor)	Link strength
https://adventurestandard.com/#
Home
About
Shop
My Account
Cart
Stories
Blog
Contact
Donate
https://adventurestandard.com
Learn More
Previous
Next
Tell Us Your Story
https://adventurestandard.com/item/melissa-drake
Site Map
x
Top
Dismiss

Website security

37.60.247.101

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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zestbusinessconsulting.com

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of adventurestandard.com